Whitespace Design

Design journal · Print, identity & large format

The work, and the specs it was built to.

I’m Josh Byberg. I design print and brand collateral for people who have to hand something to a stranger and get one shot at it — race schools, series organizers, small businesses. Every piece here shipped to a printer. These are the decisions behind them.

No.ProjectDeliverableDate
25

Dynamic Favicons in Modern Web Design

Turn your static browser tab into a living UI component. Here is the strategy and the exact HTML/Canvas code to build dynamic favicons that reclaim lost attention.

24

Endless Kinetic Marquees: Motion Without the Performance Tax

Scrolling marquees add perpetual motion to a brand's visual language while staying performant. Here is how to build them with pure CSS.

23

Freeform Canvas UIs in Modern Web Design

Standard web grids are losing the battle for user attention. Here is how freeform canvas interfaces are changing web design, and how to build one.

22

Gamification UX in Modern Web Design

Gamification UX is reshaping modern web design. Learn why interactive progress loops work, where to deploy them strategically, and the code to build them in Next.js.

21

Contextual AI Orbs in Modern Web Design

Why Contextual AI Orbs are taking over modern web design, where to use them, and the CSS/code to implement them.

20

Whitespace Designs: A Studio Built Around Focus

Why Whitespace caps production at 20 hours a week, prices by outcome instead of the clock, and runs overnight automation instead of a traditional agency grind.

19

The Three Website Mistakes Local Trades Keep Making

A homeowner with a dead furnace decides in thirty seconds on a phone. Three small, fixable things decide whether a local trade gets that call or watches it go next door.

18

Rider Cards Built for a Scrolling Feed

Every rider on the grid needs a card, every session produces results, and it happens again next round. That is a production problem wearing a design problem's clothes.

17

A Race Suit With Two Flags in One Leaf

One maple leaf holding the flag of Guyana inside it, for a five-time Canadian champion who won titles in both countries. Two flags side by side would have read as two stickers.

16

How to Order a Custom Race Suit From Gryphon

The seven-step process, the measurement traps that ruin a fit, and why you give a leather builder Pantone references instead of HEX values.

15

One Suit, Seven Riders, One Flight to China

At an international round nobody knows the riders yet. They know the flag. So the hierarchy is country first, rider second.

14

A Trophy Has to Be Finished Before the Race Is Run

You cannot personalise it and you cannot wait for the result. Whatever is on it has to be true for whoever ends up holding it.

13

Designing for a Shirt, Not a Rectangle

Print sits still. A shirt does not. Sublimation makes colour free, and that single fact changes what the design should be.

12

Two Colourways, Taken Far Enough to Actually Choose

Most colour decisions get made from swatches, and most of them get made wrong. So this suit was designed twice, both directions finished.

11

The Feed That Keeps a Race Site Alive Between Rounds

A racing site is judged in the gap between rounds, which is exactly when sponsors go looking. This one pulls the rider's Instagram in and rebuilds itself every six hours, so the homepage keeps up with the season on its own.

10

The Content You Already Have

Most small organizations are sitting on years of photos they have never posted. The bottleneck was never the camera, it is three things nobody has been put in charge of.

09

The Front Door Nobody Checks

An organization's website that would not open, and nobody inside knew. The five-minute check that catches it, and why the people who could fix a broken site are the only ones who never see it.

08

The Information You Didn't Mean to Publish

Social platforms hand you a form built for a shop, then a charity fills it in. One question sorts what belongs on a public page from what quietly should not be there.

07

The CRAP Philosophy: The Four Pillars of Good Design

You don't need a fine arts degree to design something that works — you need to know how to give a C.R.A.P. The four-pillar checklist White Space runs every layout through before it ships.

06

Welcome to White Space: The Invisible Rules of Design

An introduction to the vocabulary of design — white space, the grid, kerning, hierarchy, bleed and contrast — and the invisible rules shaping the media you consume every day.

05

Setting the Whole Card Set Again, in French

It sounds like a copy-paste. French runs 15–20% longer than English, which means it is a rebuild.

04

Four Pages to Explain an Entire Racing Pathway

It needed four pages instead of one because it's a story with five chapters, and they only work in order.

03

A Race Poster Built for a Crowded Hall

Indoor road racing on a show floor. The poster's only job was making sure nobody walked past the track at 12:45 not knowing something was about to happen.

02

A Trade Show Booth Is Nine Pieces, Not One

Everyone thinks of the backwall. The backwall is about a third of it.

01

Three Cards, Three Programs, One Table

Three racing programs, one organization, one table at the bike show. The job wasn't designing a card — it was designing three that look like family without looking like copies.

Available for work

Need something that has to survive a print run?

I do web design, print collateral, trade show graphics and social media for small businesses and racing programs across Ontario. If you have a booth, a brochure or a site that isn’t pulling its weight, let’s talk.

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